The Stroh family’s brewing heritage dates back to 1775 in Kirn, Germany, where they first brewed their famous beer in a humble family inn. In 1849, Bernhard Stroh left Germany and settled in Detroit. In 1850, one year later, he established what would become one of the greatest brewing companies in the world. For generations, Stroh’s has embodied the Detroit spirit of determination, ingenuity, and craftsmanship by mastering the European technique of brewing with a direct flame rather than using steam.
Stroh’s American Lager preserves the Stroh family heritage and boasts a true craft brew pedigree. Enriched with hop varieties usually reserved for craft brews, Stroh’s Lager offers a distinct and distinguished taste with a preponderance of Cascade and Wilammette hops grown in the Pacific Northwest. Pungent and pleasing, Stroh’s stands apart from the usual lager taste profile with its robust and unique flavor.